Snog is a new brand of frozen yogurt in the UK market. Many new stores are opening in major areas such as South Kensington and Westfield shopping centre. With 3 base flavours (natural, green tea and chocolate) they have 3 sizes and a range of toppings such as fruits and nuts that go with the yogurt. Just tried one today and I thought it was good – tasted like ice-cream with a tinge of sour-ness as a reminder that it’s yogurt and not ice-cream! It’s on the pricey side, but it does claim to have good health benefits.
Snog is a good new concept but its survivability depends on the market and whether there are new competitors to emerge. One thing for sure is that it does get a lot of customer due to its uniqueness and modern approach of deco, packaging, marketing and the product itself! I am not very sure of returning consumers as it is on a pricey side for a cup of yogurt – cheapest cup of yogurt, without toppings cost GBP 2.85.
1 response so far ↓
Boon // 14 September 2009 at 11:46 am |
My sentiments exactly! Pretty cool concept, and the frozen yogurts are really quite good and unique… not too sure about the “health benefits”, as really its just fat and sugar free (but not if you add on those luxurious toppings!).
Anyways, you can read more about my skeptical thoughts on Snog frozen yogurts here: http://www.london-insider.co.uk/2009/09/snog-frozen-yogurts-review-south-kensington/